24 July 2006

The Paradox of Choice - Why More Is Less

I have just watched this video about why if people have more choices, they are not happier than with less choices and I have to agree with Mr. Schwartz.
The same happens when users have to choice from various mobile phone plans. In our country, we have only 3 different operators, each having from 6 to 12 different plans.
It’s almost impossible to figure out, which plan and which operator to choice. I believe, they are created the way, that it’s not possible to compare them. Its better to select one plan which looks good and simply not think about possibility that with some other plan you can save some money.


Jack DeNeut said...
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Jack DeNeut said...

His book is also quite good. Easy reading - the kind of thing you can knock off in a few hours but still get some good insights from.