|I have just watched this video about why if people have more choices, they are not happier than with less choices and I have to agree with Mr. Schwartz.|
The same happens when users have to choice from various mobile phone plans. In our country, we have only 3 different operators, each having from 6 to 12 different plans.
It’s almost impossible to figure out, which plan and which operator to choice. I believe, they are created the way, that it’s not possible to compare them. Its better to select one plan which looks good and simply not think about possibility that with some other plan you can save some money.
24 July 2006
The Paradox of Choice - Why More Is Less
Posted by Tomas Zeman at 16:05