28 July 2009

Europe stops innovating in mobile

Robert Scoble writes about Europe no longer matters to lead position in mobile.

It's sad but its true. Mobile web and mobile Internet connection is started to be used by more and more people as mobile operators start to offer cheap flat fee tariffs ($8 per month flat fee from Vodafone for example).

But companies are adopting mobile web just too slowly.

I was just today talking to Skoda Auto about a mobile website. They have very nice normal website, but its not mobile friendly. Manager at Skoda get me telephone number to their marketing agency MediaCom. Manager in MediaCom, told me basically this:
Skoda Auto doesn't need mobile web because they have normal web and normal web is used by a lot of people and having it "twice" would be to complicated. I got a strong feeling she doesn't know what she is talking about, but she just tried to defend money they got from Skoda for running their normal website. I think that's her day job.

On other hand, there are some companies which understand that mobile friendly website version is a must for the future. Its a pleasure to work with those.

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