tag:blogger.com,1999:blog-19154949.post8556981886900254549..comments2008-11-01T12:50:27.450+01:00Tomas Zemanhttp://www.blogger.com/profile/07918591025522272170noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-19154949.post-43328727427158400292008-11-01T12:50:00.000+01:002008-11-01T12:50:00.000+01:00Mobile marketing will be doable when real mobile internet content emergeZechttp://www.blogger.com/profile/05713715511176686857noreply@blogger.comtag:blogger.com,1999:blog-19154949.post-4869612624768694642008-10-30T10:37:00.000+01:002008-10-30T10:37:00.000+01:00Great article and I like your diagram as well! I appreciate your insight, and I am afraid, that, though I am also enthusiastic about the mobile marketing future, I also share your concerns, and it is a bet to be won whether it will expand as quickly as we would like it. <BR/><BR/>From my point of view, however, the problem is not fragmentation so much, rather the market itself. As you have pointed out, a lot of our potential customers do not understand what it is we are offering, and why it can benefit them. <BR/><BR/>There are also businesses that have tried out mobile marketing, but not necessarily used the best approach. <BR/><BR/>There is fragmentation and endless options in all of the other marketing approaches, it is just that clients do not yet understand what mobile marketing is, what it can do, and how and why it differs from other approaches. And it is a marketer's job to inform them, by first asking them, like you say, what their goal is!Giorgos Saslishttp://www.blogger.com/profile/12136169042051671966noreply@blogger.com